Charlotte Belke's Curriculum Vitae
Background
I am a B.S. in Business Administration December 2023 graduate with an Entrepreneurship focus from Chapman University, complemented by a Minor in Data Analytics. Fluent in German and English, with basic skills in Spanish, I'm also certified in Applied Statistical Analysis and Bloomberg Financial Tools. Proficient in Tableau, Python, SEO, and Microsoft Office Suite, with basic skills in R and SQL.
Market Research and Consumer Data Analytics AI Extern for Beats by Dr. Dre | August 2024 - Present
In my role as an extern through Extern for Beats by Dr. Dre, I have the opportunity to work with cutting-edge AI tools, LLMs, and prompt engineering. I design AI-driven surveys, honing my ability to craft prompts that yield valuable consumer insights. I create engaging chatbots and perform sentiment analysis leveraging AI, I turn complex data into actionable insights, build dynamic dashboards, and develop compelling, data-driven presentations. This externship allows me to apply AI techniques to influence key business decisions for Beats by Dr. Dre.
Scale AI - AI Prompt Engineer | February 2024 - Present
As a freelancer with Scale AI, I contribute to the development of AI technology in the German team. My role involves researching, fact-checking, and crafting AI prompts and responses to enhance chatbot accuracy. With a focus on backend operations and AI algorithms, I play a key role in refining AI functionality. As an AI Prompt Engineer, I strive to optimize user experiences and drive tangible results through innovative solutions.
Certificate in Applied Statistical Analysis Chapman University | December 2023
Proficient in statistical data analytics and forecasting, applying various methodologies to extract insights from data sets
Relevant Courses: MATH 109 - Calculus with Applications in Business and Social Science, MGSC 220 - Foundations of Business Analytics, MGSC 209 - Introductory Business Statistics, MGSC 310 - Statistical Models in Business Analytics, ECON 452 - Econometrics
Bloomberg Certificate of Market Concepts
Certified in Bloomberg Financial Tools, enabling advanced data analysis and understanding of financial markets made possible by Chapman University.
Rosetta Stone Subscriber Optimization | December 2023
The purpose of this project was to provide an overview of the subscriber optimization project for Rosetta Stone and to identify opportunities to increase subscriber engagement and retention. Our "Data Miners" team, which consisted of different majors and technical backgrounds (Computer/Data Science, Business, and data analytics) conducted a thorough analysis of the available data to identify subscriber segments, determine the most valuable subscribers, and identify growth opportunities.
Airline Twitter Sentiment Analysis | October 2023
This presentation provides a deep dive into airline Twitter data from 2015 provided by Kaggle. To gain airline sentiment insights from the data, I used Tableau to visualize the data analytics and help identify trends, patterns, graphs, and charts included in this presentation.
Insights include: • A storm causing delays and negative sentiment as people tweet more when they're mad.
• JetBlue experienced backlash for the use of “on fleek” in a tweet and was mistaken for Delta.
Digital Marketing Plan - Contra Coffee | Dec. 2023
My Digital Marketing class with the Social Media Professor at Chapman University, allowed us to work with a local and student-loved coffee shop called Contra Coffe and Tea. We collaborated with Contra's management team to create a digital marketing plan including a social media analysis, mockups and goals to reach during the semester. Sadly, the owners did not implement these ideas, but here is what we presented to them!
Charles III University of Madrid | January 2023 – June 2023
Living in Madrid, I connected with my European roots having grown up in Germany. My experience at Charles III University of Madrid (UC3M) reinforced my adaptability, resilience, and cross-cultural communication skills, enhancing my ability to thrive in dynamic environments and collaborate effectively with diverse teams.
Relevant Coursework: International Business Management, International Marketing, Organization Behavior
Estrella Galicia | May 2023
In my time in Madrid at UC3M our Final International Business Management class I worked in a fully international and multilingual group on a thorough exportation plan of Estrella Galicia to Germany. This presentation includes extensive research of the company's history, products, and market position. It then analyses the beer industry and the target market for Estrella Galicia in Germany and discusses the company's marketing mix and recommendations for entering the German market.
Fit Foods Inc. Entrepreneurial Venture | Dec. 2023
The Entrepreneurship and Capital Ventures class I took, tasked me and my assigned team with creating a venture that we presented in front of an angel investor. My team created Fit Foods. Inc., a healthy Chipotle-style restaurant for people with extreme fitness/healthy lifestyles such as bodybuilders and professional athletes. Fit foods, hypothetically based in Los Angeles, would include a very detailed calorie and ingredients list, a take-home meal-prep option, and be potentially located in gyms. Find out more about Fit Foods Inc. in our summary Business plan!
Marketing Coordinator | January 2020 - February 2023
- Created one daily Social media post for a robust brand presence for 2b Advice’s SaaS on LinkedIn, Twitter, and Facebook to increase follower engagement by 7%, demonstrating proficiency in social media platforms and basic design skills in Adobe InDesign and Canva
- Conducted market research and translated new and used data analysis for relevant Data Privacy Content to publish on the Company website to engage potential customers of English and German-speaking countries using SEO, WordPress, and Google Analytics, increasing website traffic by 8%
- Tracked and analyzed campaign performance bi-weekly to optimize future marketing efforts and gained hands-on experience in a fast-paced marketing environment
Zara IT Solutions Implementation | 2022
In my Management Information Systems class, I chose the fashion retailer Zara to improve their user-friendliness IRL (in real life) and in-person stores. My team and I researched technology solutions to improve the customer shopping experience. To implement our suggestions, Zara will implement augmented reality fitting rooms, self-checkout kiosks, and a redesigned website. The changes will reduce wait times and give customers more control over their shopping experience. Find out more in the slides and detailed document about Implementing these IT Solutions at Zara!
Amazon Operations Audit | 2022
During my Production and Operations Management class, we were taught the intricacies of running a business. From supply chain management, competitive strategies, sustainability, ecology, project management, and financial forecasting, to quality metrics, capacity measurements, waiting lines, MRP and IT Systems, ERP Systems, and Inventory Management. Look no further to see how we applied this knowledge to do an operations audit for Amazon!
Resident Advisor | August 2021- June 2022
- Interacted with residents in a team of 9 to establish rapport and offer assistance when required
- Enforcing campus laws, directing residents to appropriate resources, and aiding in times of crisis with emergency services
- Provided mentorship and support to a diverse group of residents, fostering a positive and inclusive community
- Created social and learning events for residents to help foster relationships with peers
Grad Hack - Product Design | 2022
In my Marketing and Product Design class, we were tasked with creating a product or service and presenting it in front of the class and my team and I came up with GradHack! GradHack is an interactive 4-year course planning software that simplifies the academic scheduling process for students, showing them the most efficient pathway to their degree, planning to have a user-friendly platform that integrates with the back-end system of educational institutions, providing students with a comprehensive view of their degree requirements, course sequencing, and available options.
Del Taco Consumer Analysis | 2021
In my first Data Analytics class, we were tasked with creating insights for our supervisor (professor) as his analytics team. I volunteered as team leader and delegated tasks according to my team member's strengths. Given the data from several DelTaco locations in Orange County, CA we used our Excel knowledge like VLookup, Pivot tables, IF, IFELSE, and many other formulas at our disposal to filter, clean and analyze the provided data. Check the presentation out to see what insights and suggestions my team "Lima" came up with!
Portfolio Charlotte Belke
I'm a Business Administration graduate with an Entrepreneurship focus from Chapman University, complemented by a Minor in Data Analytics. As a Marketing Coordinator, I've delved into social media, market research, and translating Data Privacy content. Fluent in German and English, with basic skills in Spanish, I'm also certified in Applied Statistical Analysis and Bloomberg Financial Tools. Proficient in Tableau, Python, SEO, and Microsoft Office Suite, with basic skills in R and SQL.
Beyond my professional side, I'm passionate about golf, media, and technological advancements, especially in AI. I'm excited about the prospect of connecting, exploring new opportunities, and discussing potential collaborations.
Skills and Interests
I have developed expertise in several areas;
- Computer: Tableau, Python, R (basic), SQL (basic), Business IntelligenceStatistical Analysis, Search Engine Optimization SEO, WordPress, Microsoft Excel (Vlookup, IFS, Pivot Tables, Filters, Conditional formatting, etc.), data analytics, Forecasting, Slack, Teams, WordPress.
- Languages: German (native), Spanish (advanced understanding, basic speaking), English (native level)
- Relevant Skills: Critical thinking, communication, flexibility, adaptability, problem-solving, eagerness to learn.
- Interests: Golf, Travel, Skiing, Pinterest, Fashion, Sumdoku
I continuously seek out professional development opportunities to further develop my skills and stay current with best practices.