Estrella Galicia | International Export

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In my time in Madrid at UC3M our Final International Business Management class I worked in a fully international and multilingual group on a thorough exportation plan of Estrella Galicia to Germany. This presentation includes extensive research of the company's history, products, and market position. It then analyses the beer industry and the target market for Estrella Galicia in Germany and discusses the company's marketing mix and recommendations for entering the German market.